Capabilities

Kid Friendly Analysis
It’s a new marketing day and an evaluation of how your business caters to families may be the key. The Restaurant Mom can determine if your business is meeting the needs of customers with kids in general or more specifically in the areas of service, menu, and amenities. This analysis is not solely based on The Restaurant Mom’s expertise but it’s foundation is from several years of consumer feedback.

Secret Shopping
This is not your ordinary secret shopping experience. The Restaurant Mom may conduct it herself or send a specially trained shopper with kids into your business to evaluate it on up to 30 different attributes identified as having an impact on a family’s decision to choose your business and whether they return or tell their friends.

Table Touches
The Restaurant Mom will conduct customer interviews while they dine in your restaurant. It is her belief that conducting an interview during the actual transaction is the most ideal research situation. She will write specific questions aimed at the goal of the project and provide a complete report. Interviews are kept brief to keep your guests happiest about their dining experience. Even if you’re not a restaurant, The Restaurant Mom can conduct interviews with your customer with kids as part of the transaction process.

Kid’s Menu Analysis
Is your kid’s menu feeding the mental and physical hunger of today’s kids? Would you let your own kids dine at your restaurant? The Restaurant Mom rallies the troops and combines the input of your consumers with the results of National studies to help you identify a new kid’s menu strategy that results in return visits and positive word-of-mouth.

Overall Strategy Evaluation
Take advantage of the unique background of The Restaurant Mom: front and back of the house restaurant operations, corporate restaurant marketing, hospitality sales, and research to review your business from these perspectives with a fresh set of eyes. Send her in to the daily trenches as an “undercover boss,” employee- in-training, or as a marketing consultant to obtain a complete review and identify opportunities that may have been overlooked from the distraction of day-to-day operations.

Passionate Speaker
Ask anyone who’s heard her talk either one-on-one or to a group and the first thing they say is that they can feel her passion when she speaks. The second thing they say is that they learned something new and more easily actionable then they could have imagined. If your business or group is considering a kid or family-friendly strategy, bring The Restaurant Mom to share with your audience the why and how to make kid-friendly a reality.

Research Geekaru
The Restaurant Mom is a lover of research. Any marketing strategy, but especially where it involves mom as the decision maker, should be made based on communication directly with the consumers you are trying to please. By combining the research she has already conducted with research conducted directly with your guests either online or in-restaurant, you can get a clear picture and confident foundation for making a strategy decision. The Restaurant Mom can conduct the research for you from survey formulation to analysis or guide your research team in the creation of a successful project.