Restaurateurs

I’m often asked, “should we do a kids eat free offer?” To the dismay of those that ask the question, I respond “it depends” and then I further explain what it depends on. Rather than going into details here about what it depends on, I’m sharing a case study when we had three different restaurants tackling this dilema in three different ways to compare.

Three years ago, pre recession, restaurants would tell me “we don’t want to attract families with kids.” Now with the abundance of research we have conducted and the knowledge we have obtained from the countless interviews, we are showing restaurants that not only do you want to attract half of the population (the one with kids) but if you do simple things they are a loyal, repeat guest. And, they talk about you! That treasured “word of mouth” marketing every restaurateur hopes for.